“The goal of digital transformation isn’t better social or faster analytics. “ the result of IT innovation that is aligned with and driven by a well-planned business strategy, with the goal of transforming how organizations serve customers, employees and partners support continuous improvement in business operations disrupt existing businesses and markets and invent new businesses and business models” (451 Research). “ the realignment of or investment in new technology, business models, and processes to drive value for customers andĮmployees and more effectively compete in an ever-changing digital economy” (Altimeter). In short, they must become a digital business” (Forrester). But arguably, it’s set to make the biggest impact yet in the next few years, in the brave new world of ambient/ AI-driven computing.ĭEFINING DIGITAL TRANSFORMATION But what exactly is ‘digital transformation’? Here are a few definitions and descriptions from various quarters: “Organizations must begin to look at digital holistically and transform by applying digital thinking across everything they do-how they win, serve, and retain customers how they operate internal processes and how they source business services. In a sense, digital transformation of business has been ongoing for decades, starting with the mainframe and minicomputer and progressing through the PC/client-server, internet/web and mobile/cloud eras. ALL RIGHTS RESERVED.ĭIGITAL TRANSFORMATION: RETOOLING BUSINESS FOR A NEW AGE BY CHARLES MCLELLANĭigital transformation’ is a buzzword that has been tripping off the tongues of vendors, analysts and industry observers with increasing frequency in recent years. TABLE OF CONTENTS 03 Digital transformation: Retooling business for a new age 10 Digital transformation is a work in progress for most companies 11 Digital transformation: Making it work in the real world 15 How to use digital transformation to win budget 17 Want to create digital transformation? Make a solid plan first 21 8 obstacles to overcome in your digital transformation journey 25 Five winning plays for digital transformation 29 Study Group moving from manual DR to an “always-on” education providerģ2 How digital is aiding Lovespace’s ambitions to transform its self-storageģ5 Improving productivity with smart office tech at VMware and Box 40 How Campbell Soup is betting on digital transformation, ecommerce, science to grow salesĤ2 Wendy’s cooks up digital transformation plans with kiosks, mobile apps, customer experience labĬOPYRIGHT ©2017 CBS INTERACTIVE INC. DIGITAL TRANSFORMATION: A CXO’S GUIDE COPYRIGHT ©2017 CBS INTERACTIVE INC.
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